From Competing in the New Capital Markets:



Competing in the New Capital Markets In our economic system, capital is the fuel from generating profits. To the company seeking capital, it's a dynamic process. To thrive, or even merely survive, a company needs capital, whether dept. or equity, when it needs it. and must compete for it in foul times and fair.

That's why the competition for capital must have a running head start. And that is what this book is about - the long and arduous competition for capital that must begin well before it is needed. Competing in the New Capital Markets supplies the armory; the inventory of investor relations tools and weapons and techniques to help a company compete in the new capital markets.

When stock prices rise, and their true value is accepted by the market place, it's most often due in large measure to the success of investor relations in directing attention to the company in the center arena.

Given two stocks of equal value, the more visible one, the stock of the company best known to, and understood by, the investing public, is the stock that gets the higher price/earnings ratio, and the greatest value in the marketplace.

And that, too, is what this book is about—how a company can compete for capital in diminishing or aggressively competitive capital markets. The book's primary purpose is to apprise the corporate executive of some of the techniques available to compete effectively and successfully in the capital markets.

Other Industry Comments...



One of the few books that takes a realistic, thoughtful, comprehensive look at investor relations, it's excellent for those new to the field and an important update for Senior JR Officers.

The late William D. Witter, former President, William D. Witter, Inc., says . . .
A detailed lesson in achieving effective investor relations for a chief executive, financial officer, director, or stockholder of a company. In today's complex markets, such a financial advocate is necessary to achieve appropriate recognition and valuation.

And you'll say . . . The Most Comprehensive Book on Investor Relations Ever Written.

Two of the most experienced investor relations professionals . . both pioneers in the field. . . have written the most up-to-date analysis of the role of investor relations in competing in today's complex capital markets.

But more than an invaluable perspective and overview of investor relations, Competing in the New Capital Markets is a primer and a handbook on investor relations - for the beginner and the experienced IR professional . . for the experienced and knowledgeable CEO and CFO and the initiate. It meticulously and completely covers virtually every aspect of investor relations-from strategy to tactics to how-to.

Organized so that the wealth of information is easily accessible, and with extensive examples and appendices, Competing in the New Capital Markets combines the knowledge derived from the authors, decades of practical work with literally hundreds of public companies, to make the book an indispensable guide to all phases of IR practice for both professionals and executives of corporations of all sizes.

CONTENTS
  1. The Art and Craft of Investor Relations
  2. The Cast of Characters
  3. The Elements of Analysis
  4. Corporate Communications
  5. The Financial and Business Press
  6. Rules of Disclosure - The SEC and The Markets
  7. Going Public
  8. Shareholder Relations
  9. Strategy
  10. The Investor Relations Professional
  11. Corporate Restructuring and Takeovers
  12. Competing for Capital
Appendix: (including costs and budgets; summary of recent SEC rulings; sample press release; research questionnaire; fact book and corporate profile outline; outlines of annual meeting and security analyst presentations; investor relations checklist; and directories of press, electronic databases, and directories)

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