AN INDUSTRY BEST SELLER!

Increasing shareholder value—the major role of investor relations—has become more complex in the past 15 years, as the competition for capital in a rapidly changing financial marketplace becomes more intense. Today's public company functions in a world affected by an extraordinary number of new factors, including awesome technology, growing internationalism, new financial instruments, vast institutional funds, a burgeoning number of public companies, and more. This new business context has altered the practice of investor relations. New Dimensions in Investor Relations offers an up to date, comprehensive, and practical overview of the latest practices in the field to help you compete in the capital markets and maximize the value of your company in the marketplace.

In this indispensable resource, investor relations pioneer Sherwood Wallace offers new strategies and techniques, including sophisticated marketing practices and then (late 1997) state of the art computer and electronic communications techniques, platforms that will launch investor relations into the 21^st century. An accessible, handsome book, it covers virtually the full range of modern investor relations practices, including:

• The new context in the financial markets: what's different and how to function in the new environment
• The new marketing principles that guide successful competition in the capital markets
• The impact of technology on investor relations how the computer and the internet have changed the landscape
• The new regulatory landscape for the securities market and the public company, including how to function effectively under the Rules of Disclosure
• Dealing with the new breed of analysts, brokers, money managers, institutions, traders, and individual investors
• Working with the financial press and the electronic media

New Dimensions in Investor Relations is a complete guide to the full spectrum of Investor Relations practices, including an appendix with the latest word on budgeting, regulation, relevant computer software, and resources for the CEO, the CFO and the investor relations professional.

The acknowledged bible on investor relations

Here are the essential tools to master the much transformed and increasingly vital practice of investor relations. This indispensable new resource brings you up to speed on the latest developments in the field, giving you the practical guidance you need to compete effectively in today's capital markets.


In many sectors, investor relations has been lulled into the passive art of keeping shareholders happy and little more. New Dimensions in Investor Relations is a book that truly challenges corporate management and communicators with the realities of the marketplace. It presents a very practical, no nonsense prescription for a systematic, proactive effort in pursuit of the Holy Grail of investor relations.
—Theodore H. Pincus, former Chairman and Managing Partner, The Financial Relations Board, Inc.

Marcus and Wallace have taken investor relations to the max! Everyone from the CEO to the college business student will read this book with profit. The authors honesty and their insistence on clarity of information as the linchpin for today's IR professional makes New Dimensions in Investor Relations the premier treatment of this complex and evermore crucial field.
—Gordon L. Holmes, Publisher

Buyside Magazine

Today's investor relations professionals are marketing their firms, and they are using an arsenal of technologies and techniques unimagined even a few years ago. From the European markets to advances in asset analysis, this new edition by Bruce Marcus and Sherwood Wallace brings IR into a new era by focusing on how to market a firm, not just inform and politely persuade.
—Jane S. Sharp, Vice President, Corporate Communications & Shareholder Relations, People's Bank


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