The Investor Relations Company can provide market driven intelligence and effective strategic advice in areas of corporate governance that relate to investor relations, and an action financial marketing plan where the tactics are aligned with agreed upon strategies. We can advise on best positioning your company as an investment vehicle, appropriate ways of sharing your corporate growth strategies and plans with investors, whether to publicly discuss corporate growth/financial targets, the timing and how to treat stock splits/dividends, cash dividends and other developments in line with both Sarbanes-Oxley and Regulation FD. We can assist in corporate communications, investment banker relations, stock offerings, shareholder and investor meetings and conference call preparations, listings and market makers.

After we complete an appropriate analysis, we are prepared to help management make judgments on how its short and long term business strategy is currently understood by investors and what needs to change to match the reality. Our objective is to cultivate the right long term holders without sacrificing short term support, to have a greater impact on your future investor base. Our chairman and the executive team assigned to your account have considerable experience in strategic investor relations counseling for literally hundreds of successful top corporate managements.

The mission is to first understand the factors driving the stock price and then best decide how to communicate the status of each true driver to the right investors. Some drivers will be favorable at any point in time and some will not. The strategy - and the art - is to develop solid message points that directly explain the current position of each important factor whether favorable or not. Problems, and how they are being approached, are opportunities for investors and analysts to make independent judgments - thereby adding value - that help them decide if and when to invest. There is a saying in the financial community that any story that is all good is too good to be true. And if it is all good, all is known and built into the price so there is no way to add value and no reason to invest or recommend.

Importantly, we seek the unique investment idea for a company. Every business has one: the one factor or set of factors that set this investment apart from all others in the marketplace. An integral part of our task, then, is to intelligently position your company to take the best advantage of its "unique investment premise." This is the synthesis of your primary competitive advantages that with your strategy sets your company apart as an excellent investment opportunity. As part of this equation, the company's brand strength can be assessed and added to the overall values.

Also, part of our strategic positioning calls for reviewing the external environment in which the company operates. What are the industry issues, competitive factors and emerging trends? In the larger picture, what economic factors are important for your business and how do they look for the near and longer term? Our emphasis is to align and tailor your company's messages to best coordinate with the selected positioning. This strategic insight will be used to drive proactive outreach that can expand overall awareness and validate a company's story.